Via Kevin Ericson, Houghton Community Broadcasting
Houghton Community Broadcasting brought Hockeytown to its Hockeyville listeners last week. The Calumet Colosseum was selected to host the 2019 Kraft Hockeyville USA game in the spring and was given the honor of being the center of the National Hockey League for a contest between the Stanley Cup Champion St Louis Blues and the Detroit Red Wings, as well as given cash prizes to upgrade the century old facility.
After months of preparation, interviews, and promotion all three stations participated in events during the week of celebration. Morning shows hosted visitors from the iconic Planter’s Peanutmobile and the Oscar Meyer Wienermobile. Its studios hosted local NHL stars and hockey historians and listeners were given up-to-date information on how to participate in the week-long event.
All three stations took a portion of the top events to their listeners. Monday, 99.3 the Lift (WCCY-AM/FM), appeared at the community celebration, which featured a rare visit from the Stanley Cup and alums from both participating teams.
Tuesday the Colosseum hosted a game involving hockey’s oldest rivals and KBear 102 (WHKB-FM) broadcast the action between the Portage Lake Pioneers and Calumet Wolverines, teams that will be playing for the Gibson Cup at the end of the season.
Then during Thursday’s game day, 97.7 The Wolf (WOLV-FM), provided all-day coverage of the big game. From the Red Carpet arrival of the teams that morning, through the pregame skates, till the time the doors opened for the spectators, The Wolf provided listeners with a taste of all of the activities and hosted interviews with local and national celebrities, including Ken Kal, voice of the Wings and Jeremy Roenick, who helped on the national TV coverage.
Finally, KBear 102 expanded the Wings pregame show before their broadcast with interviews from both teams and historians.
The stations’ news department on-air and with its website, keweenawreport.com also brought unique stories to the audience and their Facebook pages added additional pictures.
The excitement of the NHL visiting a community of under one thousand was shared throughout the Keweenaw Peninsula and world-wide through the MAB small-market “Station of the Year” 2018 winners, Houghton Community Broadcasting.