From important educational sessions to the ever popular Broadcast Excellence Awards Ceremony, the Great Lakes Broadcasting Conference (GLBC) is designed with YOU in mind and planned so that you can make the most of your time at the conference!

Here are some highlights for sales and marketing professionals at GLBC 2017:

Sales Management Seminar
Contagious Selling: How to Sell Profitably in a Media Fragmented World
Wednesday, March 8
10:00 a.m.-12:30 p.m. (Part 1 of 2)
2:30-5:00 p.m. (Part 2 of 2)
Presented by David Rich, Rich Ideas

Things are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don’t work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being “contagious” and by demonstrating ROI. In this industry specific, highly thought provoking, and inspirational session, you will learn:

  • How selling is more personal than ever before.
  • The three things that make someone “contagious.”
  • How the marketplace has changed and why clients are less loyal.
  • The 10 things today’s buyers are taught and how to respond.
  • How to defuse price and budget objections.
  • How to talk and demonstrate ROI.

David Rich is a nationally known professional speaker and best selling author of How to Stay Motivated on a Daily Basis and How to Click with Everyone Every Time. He has earned the speaking industry’s highest designation and has presented to over one million people in 48 states and 4 countries. David has been speaking to the advertising community for over 25 years and is best known for cutting edge ideas on selling and branding.

Exhibit Hall
Several exhibitors will be showcasing their newest technologies and products, and are excited to meet and network with you to discuss their services and develop important relationships!

Check out our list thus far of GLBC 2017 exhibitors. We encourage you to visit their websites to learn more and come to GLBC to check out the new technology on display that will help your station become more efficient, which will help you meet your sales goals!

Legislative Reception & Walk-Around Dinner
Wednesday, March 8
5:30-7:00 p.m.
(members are invited to attend at no charge)

View More: is important for you to develop relationships with and stay close to your local government officials. These officials are excited to meet you because your stations can help them reach the public using news and public affairs programming.

Attend the MAB’s Legislative Reception and enjoy a mouth-watering display of hors d’oeuvres while mixing and mingling with Michigan’s elite group of government officials!

Broadcast Excellence Awards
Wednesday, March 8
7:00-9:00 p.m.
(separate ticket required)

Attend the broadcast industry’s biggest and brightest party of the year! Your station has worked hard over the past year to produce elite programming for your local community, now it’s time to let loose and celebrate your colleagues’ accomplishments!

Mix and mingle with your industry peers at the 2016 BEA’s. Just imagine those goosebumps of pride and accomplishment as your station’s name is called as an award winner!

Invest in yourself and your future…attend GLBC and be inspired!

Register for GLBC Here

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