iHeartMedia has branded long-time sports outlet WMAX-FM (Holland/Grand Rapids) from “ESPN 96.1” to “96.1 The Game.” 

Although the station will continue to air programming from ESPN, the new branding includes the Michigan Sports Network’s “X’s and Bro’s” hosted by Anthony Bellino for mornings and “The Huge Show” hosted by Bill Simonson for afternoons.  These changes took place August 30.  Both shows previously aired on another station in the Grand Rapids market.

Tim Feagan, President, West Michigan Markets for iHeartMedia said the company is thrilled to have two shows on the station that focus on what is happening with sports in Michigan.

“We have had respect for Bill and the outstanding work he does on the Huge show for a long time,” Feagan said. “It is great that we now work together and deliver these shows to an even greater audience in West Michigan.”

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