Jacobs Media and jācapps Announce Free Webinar: Radios Mobile Strategy

via Jacobs Media Strategies:

“What we learned at Techsurvey 2019”

Without question, mobile devices and smart speakers have changed the way people consume media. While new audio competitors to radio have emerged, the industry has responded. Today, most radio stations have mobile apps, and there are a growing number of stations providing their stream and other content on the Amazon Echo and Google Home.

But what does the radio audience think, and how are they using these new ways of accessing radio? On May 23, Jacobs Media President, Fred Jacobs and jācapps COO, Bob Kernen, will be hosting a webinar on results from Techsurvey 2019 that focus specifically on smartphones and smart speakers.

In our webinar you will learn five key points about mobile and smart speakers:

• How are the mobile phone usage habits of radio listeners changing?
• What features are most used in radio station mobile apps?
• Which is more desirable – individual radio station apps or aggregated platforms?
• What is the role of mobile apps in in-car radio listening?
• How are smart speakers disrupting the way people are listening at home?

“Since its inception, Techsurvey has consistently helped radio stations understand the present and identify areas of opportunity for the future,” Jacobs Media President Fred Jacobs observes. “Mobile apps and smart speakers touch all aspects of a station’s business – listening, podcasting, video, revenue and more – we’ll drill down in this webinar with new information designed to help broadcasters.”

Join us next Thursday, May 23rd at 2 p.m. Eastern to find out what we learned from Techsurvey 2019 that can help your radio station build a better digital strategy.

Every year Jacobs Media conducts the radio industry’s largest online survey, Techsurvey. Techsurvey is the radio broadcasting industry’s largest study, with over 500 participating radio stations and over 50,000 respondents. This study examines the online habits of radio audiences and has enabled us to identify key digital trends for 2019.