Latitude Media, LLC, owner of WCZY-FM/WMMI-AM (Mt. Pleasant) and related digital properties, has announced a new $10,000 grant program designed to help market and enhance local businesses during the COVID-19 emergency. The company is encouraging businesses in Isabella, Clare, Gratiot and Midland counties to submit applications on station websites

The grant program had a target of 20 area businesses, but with the popularity of the grant program, it has grown to 27 businesses and each business received a $700 grant,  totaling $18,900 in no cost advertising on WCZY and WMMI, plus related streaming and mobile applications. Commercial production is included.

Latitude Media, locally owned by Bob and Laurie Peters, realizes that small, locally owned businesses are some of the most affected by the COVID-19 crisis. This is their way to reach out and help those who need it.

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