MacDonald Garber Broadcasting Hosts Food Drive in Northern Michigan
To help with the pressure put on area food banks during the COVID-19 crisis, the stations of MacDonald Garber Broadcasting came together the week of May 18 to present “Feed Northern Michigan Week.” Stations participating included WKHQ-FM, WLXT-FM, WZTC-FM and WLXV-FM.
AllAccess reports that all of the on air personalities got involved on a personal level, talking to listeners and finding ways to encourage donations. The morning shows dedicated one whole day to sharing stories, WLXT midday personality Heather Leigh’s 8-year-old daughter got into her piggy bank and went on air to challenge all area school kids to do the same and the WZTC morning show grabbed drive by donations. Dean Armstrong of the WLXV morning show challenged all his listeners to meet his donation.
WKHQ Program Director Robby Bridges said, “Radio can make a big difference in the communities they serve and it was extra special to see the listeners of a heritage top 40 like 106KHQ help us help others!”
Cluster Operations Manager Diane Shannon Hansell coordinated the event and said, “I really wanted to raise $10,000. But once we started on air, the communities all came to together and we have $16,398 to give to area food banks. I’m so grateful to the staff for getting behind this and our to listeners and corporate partners for being so generous. It truly was amazing.”