Meet Your Foundation Board Member of the Week: Rebecca Falk
Rebecca Falk was born and raised in metro Detroit. She started her radio career in high school as an intern for 98.7 WLLZ and remained an intern at the station throughout college. She was hired full-time in the promotions department at WLLZ after graduating from Eastern Michigan University with a degree in Telecommunications and Marketing.
After six years at WLLZ, Rebecca decided to learn another side of the business and worked in the marketing department at the Palace of Auburn Hills. After a year at the Palace, Rebecca returned to radio at WKQI, a Hot AC format at the time. Rebecca was named the Marketing Director and after two years, Rebecca was a key component of flipping the station from a Hot AC to the Top 40 station that we know today, Channel 955.
Rebecca remained at Channel 955 as the Marketing Director and was named the Cluster Marketing Director for Clear Channel (iHeart Radio) in 2004. In 2008, Rebecca added Assistant Program Director to her title at 100.3 WNIC. She was with the company for ten years.
In 2009, Rebecca left WKQI to join CBS Radio as a Marketing Director, and in an odd turn of events, launched the CBS Top 40 station on what was once WLLZ and is now WDZH/98.7 AMP Radio. In 2014, Rebecca added the sports station, WXYT/97.1 The Ticket to her responsibilities and in 2015 was named as the CBS Radio Detroit, Group Marketing Director.
In her role at CBS, Rebecca has launched the “AMP Live” concert series that consists of three successful concerts each year, created “Gown Town” a program that collects lightly used prom, bridesmaid and cocktail dresses and then gives them away at no charge to girls who can’t afford a prom dress of their own. She is actively involved in 97.1 The Ticket’s “Student Heart Check” program that offers cardiac checks to high school students involved in sports.
Rebecca is proud to be part of the 97.1 The Ticket staff who received both a Service To America Award and a Marconi Award in 2016. Currently, Rebecca is a part of a CBS team that has developed and is currently implementing “MusicTown,” Detroit’s newest venue, which will include broadcast and recording studios, as well as two performance spaces and has the goal to re energize music in the city of Detroit, as well as offer free music education to students throughout the city.