MAB Digital Census

Digital Media Census by Market
by Michigan Association of Broadcasters

The Michigan Association of Broadcasters (MAB) administered the Michigan Digital Media Census for Broadcasters from August 6th through October 9th, 2015. This included a one-week beta testing period. The survey link and accompanying letter was sent by email to every MAB member station.

Over the course of the survey, which included data collected through the online survey and collected over the phone, 81 surveys were filled out. These 81 surveys included 155 radio and television stations from every market across the state of Michigan, bringing us to a 51% response rate. We believe that this response rate, combined with the fact that every market in our state is represented, gives us the unique opportunity to extrapolate and interpret the data to gain an in-depth look at the current use and footprint of digital media for all our broadcast stations.

Download the report here.