Earlier today (4/24), Governor Gretchen Whitmer lengthened her stay-at-home order through May 15, while also lifting some restrictions on businesses that can reopen (Executive Order 2020-59). The new order also lifts the advertising ban placed on big box stores, put into place on April 13.
Under the Governor’s Executive Order 2020-42, which is no longer effective, stores more than 50,000 square feet were banned from promoting or advertising “goods that are not groceries, medical supplies, or items that are necessary to maintain the safety, sanitation, and basic operations of residences.”
That ban forced the cancellation of numerous advertising accounts contracts for our broadcast members.
Thank you for your efforts in contacting your state legislators to voice your concerns over the advertising ban.The MAB would also like to thank our legislative consultant, Rob Elhenicky from Kelley-Cawthorne for his help along with the MAB staff. Due to our combined efforts, we were able to get the advertising ban lifted, which is vital to the economic success for our industry.
This does not mean you should stop contacting your legislator on a regular basis to tell him/her how you are doing at your station and what you are doing financially. Host a conference call, put them on the air to speak to their constituents, host call in-shows with them. This is not the last we will hear of laws and orders that will impact our stations negatively. We need our lawmakers to think of broadcasters as an indispensable part of emergency communication, rather than just a way to advertise products. We are different from all other media and our plight is more than just that of our station. It is the difference of a thriving Michigan or one tossed back to the old image of a rust belt state.
The MAB thanks Governor Whitmer for recognizing the importance of advertising to the economy of Michigan.