Nielsen’s Vice President for Product Leadership Kelly Abcarian joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”
The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.
Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising. She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement. Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.
Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com