8:00 a.m. | Registration Opens
9:00 a.m. | Welcome Address
9:30 a.m. | Networking Break
9:45 – 10:45 a.m. | Breakout Session 1
- All About Sports Broadcasting
Jeff Byle, Executive Producer at Fox Sports Detroit,
Joe Jason, President of Joe Jason Media,
John Johnson, Director of Broadcast Properties at MHSAA,
Ryan Ranguette, On-Air Producer at 97.1 The Ticket, Fox Sports Marquette
On-Air sports broadcasting and professional play-by-play positions are one of the most sought-after careers for students, but sometimes those coveted roles can be few and far between. In this panel-style session, sports broadcasting professionals will share their insights on how you can start now to ensure your spot in the industry and give important tips on networking and internships. They’ll also discuss the business side of sports media and share why you should become an expert in all things sports related right now.
- Finding your way into the Corporate, Commercial or Feature Film Industry, a Primer
Mark Adler, VAIdigital, Co-Founder of Michigan Production Alliance
Have you ever wanted to know what it’s like to work on a film set? This session will be packed with information that will help you get into the film and video industry and walk onto sets feeling strong! Industry professional and co-founder of the Michigan Production Alliance Mark Adler provides an overview of what you can expect and what is expected of YOU! On the set of corporate projects, commercials or feature films.
- Sales is your gateway into the Media Industry
Mark Jaycox, Vice President and General Manager, Midwest Communications (Lansing)
Selling means connecting your products and services to meet the needs of your customer. When selling media, what are your products? There are more than you think…there’s more to media than commercial spots! In this session you’ll learn about the exciting products in today’s media marketplace, practice conducting a Client Needs Analysis, and discover how a position in sales just may be your steppingstone into the industry.
- Speed Networking 1: You have five minutes to ask the most important question of your career… GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. (Pre-registration required)
10:45 a.m | Networking Break – Main Concourse
11:00 a.m. -12:00 p.m. | Breakout Session 2
- The Secrets News Directors WANT You to Know
Jam Sardar, News Director, WLNS-TV (Lansing),
Sean Mahon, News Director, WWTV/WWUP-TV (Cadillac),
Jerome Vaughn, News Director, WXYZ-TV (Detroit),
Rhonda LaVelle, News Director, WXYZ-TV (Detroit)
If getting the attention of a News Director isn’t enough, navigating the interview and follow up process can be even more complicated. What experience should I highlight? Do I really need to wear a suit? Should I wait to hear something or follow up right away? This panel discussion will focus on what News Directors expect through the interview process and help to set realistic expectations for new professionals. You’ll also learn about some latest trends in news and digital and get a behind-the-scenes look at day-to-day newsroom life.
- Video Marketing & Production
- Content Marketing to the Right Audience?
Jon Flis, Director of Marketing, TEGNA, WZZM-TV (Grand Rapids)
Learn how to effectively market a product or service to fulfill your client’s needs. Go through the process with an actual client case: identify the target audience, choose the proper delivery mediums, and create and customize effective messaging. With today’s savvy audience, traditional messaging just won’t cut it! So learn how to create consumable content with your message. Led by an award-winning, 18-year veteran of local tv and movies, take a creative journey and get a taste of the world of marketing.
- Speed Networking 2: You have five minutes to ask the most important question of your career… GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. (Pre-registration required)
12:00 – 1:30 p.m. | Career Fair
12:00 – 1:30 p.m. | Professional Headshots (Pre-registration required, must be 18+)
12:00 p.m. | Lunch A
12:45 p.m. | Lunch B
1:30 – 2:30 p.m. | Breakout Session 3
- Resume and Cover Letter Workshop
Pam Manor, Director of Human Resources and Accounting, WNEM-TV (Saginaw)
Are you almost ready to begin your broadcasting and media job or internship search? What you decide to put in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume and cover letter. Broadcast professionals will critique resumes and cover letters during this session and give tips on how to best prepare for your career search. Learn the most effective ways to build your network base and secure a job once the interview comes along. If you wait until graduation in May to work on a resume it will be too late!
- Top 10 Tips for Better Filmmaking
Steve Julin, Owner, Cleverscope Marketing
Focusing on various methods designed to enhance your video production skills, this workshop is aimed at making your videos outshine the rest. Join seasoned filmmaker and digital marketer, Steve Julin as he shares his top ten tips for shooting better video and telling better stories. This session will cover creative camera techniques, capturing audio, lighting techniques and general filmmaking tips that will improve your skills on the next video you shoot.
- Advisors Share All: Come with new ideas to share and hear! Chat with other educators about the new and exciting technology and platforms communications programs are using throughout the state.Student advisory Committee Meeting (Invitation Only)
- All About Promotions
Bob Gould, Broadcast Instructor, MSU School of Journalism,
Randy Scott, Teacher, Davison High School
You’ve heard about one…and you’ve probably stopped by one. A radio road crew event is more than just a chance for listeners to win a prize or be on the radio. Hosting a radio event at a business is a time-tested strategy to give key clients a significant ROI and help to spread the word about an important event/promotion/sale for that brand. Learn how radio promotions teams collaborate with multiple departments to create and execute creative solutions for their clients all while having fun, promoting their brand, and gaining their clients’ trust.
2:30 p.m. | Networking Break
2:45-3:30 p.m. | Keynote Address – Brad Galli, Sports Anchor, WXYZ-TV (Detroit)