Mark your calendars to spend “Third Thursdays with the MAB” each month
and keep an eye out for special bonus webinars to be posted.
Webinars are free to MAB members and all are archived for later viewing.
Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.

July 14, 2020 | 12:00 p.m.
“What to Say, Do, and Avoid with Your Car Dealers Today!” with John Tkac, LBS Auto Expert and Former Auto Dealer

Local auto dealers have to monitor their discretionary spending even more than ever. The strength of broadcast provides the avenue for building traffic one car buyer at a time. We’ll review what is on the minds of new car franchises.

The current environment has changed almost everything about the car buying and leasing process and how dealers interact with consumers. There have been unexpected offshoots of this health crisis; for instance, more people want to have their own wheels instead of using car-sharing or taxi/uber/lyft/bus services to get around. Where are the opportunities for you with your dealers? Be a part of this valuable webinar to find out. There will be a live question and answer session for practical applications.

Register HERE.


July 15, 2020 | 12:10 p.m. to 1:20 p.m.
“From Influence to Impact: Putting More Political Ad Dollars On Your Books” with Mark Levy, Revenue Development Resources

With this being an election year, everyone is looking for the “Silver Bullets” to help them write more political ad dollars, so please join your MAB and yours truly, Mark Levy for “From Influence to Impact: Putting More Political Ad Dollars on Your Books” on Wednesday, July 15, 2020 at 12:10 PM Eastern. While we have to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now.

Register HERE.


July 16, 2020 | 1:00 – 2:00 p.m.
“Digital and Social Media Issues” with David Oxenford, Wilkinson Barker Knauer, LLP

As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.

Register HERE.


July 16, 2020 | 3:00 – 4:00 p.m.
“It’s Not Just Selling More Digital … It’s Understanding How to Sell Against it” with Derron Steenbergen, Swagger Institute

We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

Register HERE.



 

August 20, 2020 | 1:00 – 2:00 p.m.
“What It Takes to Walk on to a Film Set Strong” with Mark Adler, Michigan Production Alliance

What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU!

Register HERE.


September 17, 2020 | 1:00 – 2:00 p.m.
“How to Give Your National Superstars Home Court Advantage” with Kipper McGee, Media Brandwith Strategies

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local ‘team’. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar!

Register HERE.


October 15, 2020 | 11:00 a.m. – 12:00 p.m.
“Writing and Speaking for Broadcast” with Joe Little,KNSD-TV (San Diego)

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn’t sound like we’re reading a newspaper out loud, which is awful.

Register HERE.


November 19, 2020 | 1:00 – 2:00 p.m.
“So … what does the election mean?” with David Oxenford, Wilkinson Barker Knauer, LLP

Register HERE.