Alpha Media’s five stations in Saginaw, Michigan raised $46,242 for homeless shelters during a 12-hour Radiothon on December 19, exceeding their goal of $45,000.
Dan Streeter, CEO for Rescue Ministries of Mid Michigan, said the money will provide 1,541 nights of shelter and care for homeless individuals. The average cost of providing housing, food and care is $30 a day at Good Samaritan Rescue Mission in Bay City and City Rescue Mission in Saginaw.
On the night preceding the Radiothon the two shelters housed 263 people including men, women and children, far exceeding their average 180 person daily count.
Alpha Saginaw Operations Manager Dave Maurer recalled one emotional moment in the final hour when the stations were making strong appeals to exceed the goal when a volunteer in the phone room was moved to tears when a single listener contributed $1,500 after the caller heard accounts on the air from residents currently staying at the shelters and from those who had moved on and turned their lives around.
In the 13 years the Saginaw cluster has been doing the Radiothons, more than a half million dollars have been raised to house the homeless.
Homelessness is a year-round problem and the Saginaw cluster also does a two week long Summer Match campaign to raise money for the Rescue Missions.
The stations include WSGW-AM&FM, 94.5 the Moose, Mix 106.3 and KISS 107.1FM.