Cumulus Media has launched a new Classic Hits outlet in Flint, with the January 1 debut of “K107.3,” now airing on a new FM translator W297CG at 107.3 FM and on WWCK-AM 1570. WWCK-AM moves to Classic Hits programming from its previous News/Talk format. K107.3 made the format flip as the clock struck midnight, heralding New Year’s Day 2021 with the station’s first song, Stevie Wonder’s “I Wish.” K107.3 features classic hits of the 70s, 80s and 90s, as well as Michigan State Basketball.

WWCK Program Director Jerry Noble commented, “There are so many great artists that other stations had left behind, we felt it was an opportunity for us to bring back the songs Flint can sing along with and enjoy all day at work. Everything from the Bee Gees, Billy Joel, Fleetwood Mac, Earth Wind & Fire and Bob Seger, to Michael Jackson, Bon Jovi, Prince, & Madonna and more, all on your radio, office computer, phone or smart speaker.”

Cumulus Ann Arbor-Flint-Saginaw Regional Vice President/Market Manager Chris Monk noted, “Classic Hits is one of the most popular radio formats in America… and when you listen, you’ll see why. Advertisers will love the audience this station delivers.”

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