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By: Kevin Robinson
“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch
Innovation is a lonely place.
Usually an ‘ah-a’ moment experienced alone.
Experimentation carries risks – most aren’t prepared for negative results.
Discovery is easy – as results are handed to you.
These are funny – and messy things.
Recently – when developing a new hybrid format with a trusted partner, we asked:
“This is so obvious – why aren’t more people doing this?”
There was no research – or previous lab reports when the first person said:
“Let’s Eat an Egg”
This comical observation came from my broadcast partner who also said:
“Somebody had to be the first person to say – Let’s JUMP out of an airplane”!
As we developed this new hybrid, memory popped of the Roadmaster format our group developed in 2006.
At that time, there were no ‘egg eater’ or ‘plane jumpers’ – for that hybrid.
Today – they are prolific.
Innovations are quickly followed by doubters.
Chirping away – ‘If it doesn’t work, then what’.
Or – ‘Where has this ever worked’.
Innovation is essential to growth
Insight, experience – and upcoming patience – will be the order of the day.
Take sixty seconds – click here – and hear what Legend Neil Young says about chance.
Anyone else hungry – for eggs?
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing. He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].