Vox Examines the TikTok-to-Spotify Pipeline

By: Seth Resler
Jacobs Media Strategies

I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I’m out sick today. But I didn’t want to leave you empty-handed, so please watch this excellent new video from the folks at Vox that explores the TikTok-to-Spotify pipeline and how it is changing the music business:

If you like this video, I highly recommend that you check out the rest of Vox’s Earworm playlist — they’re really well done. As a transplant to Detroit, I found their examination of J. Dilla’s impact particularly insightful.

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