Last summer, your MAB newsletter reported that Alpha Media’s WCEN-FM (Saginaw) teamed up with Mountain Town Brewing in Mt. Pleasant to offer its own brand of beer, Moose New Country Ale, which was available at restaurants and bars in the station’s service area. After much success last year, the station and brewer have expanded distribution, making it available for purchase in 16-ounce cans for listeners to enjoy at home.
“We have the best fans in radio,” said WCEN Program Director Joby Phillips. “In addition to making our own beer popular at establishments throughout the region and at our local concerts and festivals, our listeners wanted more. So, beginning this month, convenience, grocery and party stores throughout the vast Mid-Michigan region are now offering our listeners the opportunity to take Moose New Country Ale home to enjoy whenever they want it. It’s been a great way to expand our brand beyond the radio. I never thought when I began my career in this exciting industry that it would lead me to have a foot in the adult beverage industry too!”