WDIV Hosts “Help 4 Hurricane Relief” Telethon
In response to the widespread devastation caused by Hurricanes Harvey and Irma, Graham Media’s WDIV-TV (Detroit), Art Van Furniture and the American Red Cross Michigan Region joined forces to air an all-day telethon “Help 4 Hurricane Relief, ” on September 12.
A total of $430,267 was raised, not counting additional donations that may have come through the station’s website.
Hosted at the downtown Detroit studios of WDIV-Local 4, with an additional phone bank at the Warren location of Art Van Furniture, the telethon featured firsthand accounts of Harvey’s impact on the nation’s fourth largest metropolitan area. WDIV-Local 4 reporter Nick Monacelli and a station crew have been reporting from the devastation in Houston for sister station KPRC since soon after Harvey began to flood neighborhoods.
WDIV Vice President and General Manager Marla Drutz had this to say after the telethon: “Local TV has a profound impact on its community and we witnessed that again today. It took a lot of hard work and resources to plan and execute this initiative, but we knew it was it was important and desperately needed. There is nothing better than watching great people do great things and I saw that firsthand today.”
Money collected will be donated to the American Red Cross relief efforts for hurricane devastation in Texas and Florida.
In addition to the efforts of WDIV, shortly after Hurricane Harvey, Graham Media’s parent company, Graham Holdings, made a $100,000 contribution that was split between the Houston area Red Cross and the Houston Food Bank to help heal those communities.