On November 3, iHeartMedia’s WJLB-FM (Detroit) kicked off its 35th annual Coats for Kids radiothon.  It’s a fundraiser for the Salvation Army of Metro Detroit.

The kickoff live broadcast aired from 10:00 a.m. to 6:00 p.m. from the Adams Butzel Community Center. Senior Vice-President Tony Travatto told All Access: “iHeartMedia/Detroit is passionate about the greater Detroit community and committed to its advancement. We look forward to bringing everyone of all ages together to collect coats and money for those who need a little extra help during the cold Michigan winters.”

Listeners were encouraged to attend and donate funds or new coats. The event was hosted by station personalities Bushman, Kirby Gwen, Dr. Darrius and KSmoot, along with live mix DJs and celebrity appearances.  At the kickoff event, between coats and cash, the station collected over $38,000 to keep kids warm in Detroit this winter.  Highlights of the event included a surprise visit from Tee Grizzley with 100 new coats in tow, Flipp Dinero giving a young man literally the coat off his back and incredible performances by Sada Baby and other local and national artists.

Coats for Kids continues through December.