Last week, Cumulus Media’s WJR-AM (Detroit) held the Annual Bed and Bread Club Radiothon to benefit the Salvation Army Eastern Michigan Division. And, this year the event raised a record $1,501,751!
This year, the Radiothon was a 24-hour event, beginning at 8 p.m. on February 21 and all day long on Friday, February 22. In addition to regular WJR personalities, every year longtime Detroit radio veteran Dick Purtan comes out of retirement to participate in the broadcast, this year with two 2-hour shifts on Friday.
“At WJR, we’ve seen the impact of our listener’s donations and how they are helping so many right here in our community,” said Steve Finateri, market manager of News/Talk 760 WJR. “Our entire team of producers, radio hosts and behind-the-scenes staff are proud to partner with The Salvation Army for the ninth consecutive year.”
In a Facebook post, Purtan wrote, “Congratulations to everyone who participated in the 32nd Annual Salvation Army Radiothon yesterday! Together, we raised $1,501,751 for the Bed & Bread Program – money that will go right to the streets to feed and shelter almost 4000 Metro-Detroiters each and every day of the year! From the bottom of my heart… Thank you!”
Annually, the Bed & Bread program serves 18,720 gallons of soup; 102,000 loaves of bread; 143,000 pounds of deli meat; 182,000 hot dogs; and 520,000 pieces of fruit and snacks. The Salvation Army’s Bed & Bread trucks travel 180 miles, making 57 stops every day of the year within the city of Detroit.