Alpha Media’s WSGW-AM (Saginaw) has announced that its long-running Listen to the Mrs. Show, on the air for 66 years, is becoming a podcast. Station News Director Ann Williams and Talk Host Art Lewis will continue to host the show, which focuses on food, including recipes and cooking tips and lifestyle topics.
Operations Manager Dave Maurer said, “While we still like to hear from people raving about a great dish they had and sharing the recipe, the days of listeners calling to ask if we have a meatloaf recipe have given way to the internet browser. Our new approach is sharing food trends, new cooking methods, and lifestyle information.”
Maurer said that Lewis has wanted to take the show national but, “The cost of satellite time and finding affiliates was a daunting task. Now, through podcasting, we can go beyond a local and national audience and reach all over the world through the Internet.”