On September 12, E.W. Scripps Broadcasting’s WXYZ and WMYD-TV (Detroit) held their annual “If You Give A Child A Book” Telethon.  The effort is part of the nationwide If You Give A Child A Book effort conducted by parent company, the E. W. Scripps Company, and the Scripps Howard Foundation.  Viewer donations were targeted to put a new, age-appropriate book into the hands of children in need.

In an editorial, VP and General Manager Mike Murri said, “Children are now back in school and back to the books. Their development and success will depend on something very fundamental: Reading books of all types. Now is the perfect time to get books in the hands of children in our community who need them.”

“We’re proud that our employees here at WXYZ & WMYD, donated more than $11 thousand for the “If You Give a Child a Book” campaign. Those funds will be matched by the Scripps Howard Foundation. All proceeds will be used to buy books for children in Metro Detroit.”

“Today (9/12) we’re hosting a telethon to give viewers a chance to participate in our book drive. We sincerely thank you for your generosity and your desire to make a difference in the lives of children.”

“By practically all accounts, Michigan needs to boost its literacy rate. And now, by state law, this is especially important for the third-grade school year evaluations. But good reading skills and a thirst for knowledge begins at home at an early age. Easy access to books around the home is a must. When children read on the own or are read to by an adult, it helps to develop their language and vocabulary. Age-appropriate books help children explore the world and introduces them to information and ideas. Reading can also develop a child’s social skills.”

“Simply put, books can positively change a child’s life and put them on the path to a successful life. We hope you join us in our effort to make an impact in the lives of our community’s children. Every child deserves this opportunity.”

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